tag:blogger.com,1999:blog-7506442819499514594.post4911147977834967765..comments2023-10-29T03:28:46.950-07:00Comments on Travel 2.0: Interactive Trend Report: It’s an Ad, Ad, Ad, Ad WorldTroyhttp://www.blogger.com/profile/00959449873849812892noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7506442819499514594.post-56530953238507384732007-08-10T08:50:00.000-07:002007-08-10T08:50:00.000-07:00It will be interesting to see where the tipping po...It will be interesting to see where the tipping point is for consumers, not specifically online, but in a general marketing sense...how much info are they willing to share to have personalized service.<BR/><BR/>By the way, any comment where you can incorporate a movie quote, especially Jurassic Park, is a great comment.<BR/><BR/>Ah, 1993, a good year.Troyhttps://www.blogger.com/profile/00959449873849812892noreply@blogger.comtag:blogger.com,1999:blog-7506442819499514594.post-90438515943756830972007-08-07T16:23:00.000-07:002007-08-07T16:23:00.000-07:00Mo - great post!This is the very issue that will b...Mo - great post!<BR/><BR/>This is the very issue that will be at the very heart of technological developments in advertising from now forward. Google already allows us to create variations of ads and landing pages and target it towards users behaviors far better than demographic information in television advertising or print has ever been able to deliver. It's only a matter of time before that platform will be applied to television, movies, etc. <BR/><BR/>Comcast is in the early stages of developing this on their own network and Google is pretty far along, now that they have already launched AdWords Radio and AdWords Print. As an advertiser / marketer it's pretty exciting and making my job easier and more exciting every day. However I am reminded of what Jeff Goldblum said in Jurassic Park, "Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."<BR/><BR/>How much do we really want Google, Comcast and other Advertising entities to know about our personal lives? True it would be nice that I would never have to see that annoying "Head On - apply directly to the fore head" commercial again, but at what cost. This will be one to watch.PDX Esquirehttps://www.blogger.com/profile/06394052758409426882noreply@blogger.com