It's that time of year again when the kids head back to school and the air begins to hint at the coming of fall. I'm sure the first few days of school are spent doing a little refresh to get all the kids back up to speed after the summer months. Of course SEOs don't get summer breaks and the learning doesn't ever really stop or even slow down. But that doesn't mean that a little SEO refresher every now and again isn't useful or is any less valuable.
Here are 10 important elements that should always remain top-of-mind with every SEO. >>Full Story
Thoughts// As an e-marketer, it's easy to get inundated and lost in the plethora of tools currently available at our disposal to tell the brand story. While blogs, RSS, widgets and Twitter may give us additional hooks to tell the story and build relationships with consumers, let's face it, organic search is by far the overwhelming traffic driver to most destination sites. And yet, sadly, SEO (Search Engine Optimization) is often an afterthought in many marketing budget line items.
This 101 on SEO is a timely and much needed refresher course on some basic SEO tactics. Additionally, here are some "must read" articles for SEO:
- Top 15 SEO tools - http://www.seoposition.com/the-top-15-free-seo-tools.html
- Top SEO mistakes by newbies - http://www.jenniferslegg.com/2007/09/09/top-mistakes-newbie-seos-make
Finally, if you're looking for proof that SEO matters, look no further than the NY Times. The Times last week figured out that there was more value in opening up its entire archives to the public versus locking them up behind a subscription site. Vivian L. Schiller, senior VP of NYTimes.com stated, "What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others."
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