Google AdPlanner - In another sign that Google is going to just take over every fathomable task in my life, the giant recently unveiled a new ad-planning tool for agencies and marketers. AdPlanner, is designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data (from Nielsen), AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. Via a simple interface, buyers can enter basic demographic target information and potential sites to buy into Ad Planner, and then can quickly generate a potential media plan. The product also calculates the plan’s total estimated reach.
http://www.nytimes.com/
Quantcast - Those of you reading this blog know how obsessed Troy and I are about measurement and analytics and inconsistency that's rampant between what the various measurement tools out there. Qantcast recently announced a plan to hopefully "reconcile the difference" between what publishers say their traffic is (using Google Analytics, Omniture etc.) versus what Nielsen and ComScore report out (using online panels). The new mechanism will offer "people-based traffic counts" for sites registered with Quantcast, basically a "a hybrid of panel-based data and cookie-based measurement", using a formula to account for the inconsistencies from cookies.
http://adage.com/digital/
Wednesday, June 25, 2008
Travel Trends: Google AdPlanner & Quantcast
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9 comments:
Have tried to vote but get an error - how can we do this? Doesn't seem right.
Have also tried to vote for MI but there is an error. I have a sister that lives in Frankenmuth MI and they have a cottage that is a Bread and Breakfast. What a vacation. Frankenmuth is a little German town that celebrates Christmaas all year long. I have stayed there and loved driving the poontoon boat down the river.
Got to go there at least one time in your life. You will love to go down town and see how they have a celebrations. Year round.
Fix this site quick.!!!!
For the cottageis is listed under the Goyings Bread and Breakfast on the river.
Hello Anonymous,
Thank you for the note about not being able to vote.
Unfortunately, we have encountered this same issue with our Google Poll feature in the past few weeks and are still waiting for Google to address our ticket.
However, since it is a free service, I can understand the delay.
In the meantime, try a hard refresh (hold shift and click refresh) to see if that corrects the error.
Thanks for the tip about Frankenmuth, sounds like our kind of town.
Regards,
Troy
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