In case you missed it, the Orlando Sentinel had a little snippet about the LVCVA this week....Las Vegas, spent $123.6 million on marketing and advertising during the fiscal year that ended June 30. Vegas is seeing almost no growth in its visitor count through May, while hotel occupancy has dipped 1.9% compared with the first five months of last year.
Now, we are certainly not saying the money was not well spent, (not to mention the economy, gas prices, airlines, etc, etc, etc.) but with numbers and quotes like that, you could understand how a non-travel industry person could jump to such a conclusion. Which we all know is the incorrect one, tourism marketing / advertising is critical to every DMO and CVB.
Perhaps the industry should be focusing on how we are spending our money, rather than how much money we have to spend.
Easier said than done, to be sure.
Sorry, We Are Not In Right Now
Hi,
Thanks for checking out our blog, we really appreciate it.
However, our blog has moved to http://travel2dot0.wordpress.com/
Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.
Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.
Come over and see us on the new blog.
Regards,
Troy and Mo
Thanks for checking out our blog, we really appreciate it.
However, our blog has moved to http://travel2dot0.wordpress.com/
Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.
Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.
Come over and see us on the new blog.
Regards,
Troy and Mo
Wednesday, July 23, 2008
Random Thoughts: Smarter Media Spend
Posted by Troy at 11:46 AM
Labels: Ads, Las Vegas, Random Thoughts
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7 comments:
Good evening everyone, it's great to be with you. Just learning my way around this site. Hope I didn't screw up too badl.
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