Ah, the benefits of connectivity, anyone can say (almost) anything they like instantly. The current story about the New Mexico ad campaign provides an interesting real-time look into consumer reaction and the internet. Here are just a few of the responses from a variety of websites covering the New Mexico ad campaign story:
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Who says boomers would not like aliens? I'm a boomer's mom, and I LIKE ALIENS!
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A few aliens on the train will not keep me from enjoying the ride on the Cumbres and Toltec Railroad. That is truely beautiful country!
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The complaining tourism officials are full of themselves, taking themselves far too seriously. It is I, a baby boomer, that understand what this campaign is all about. I would guess the younger, hipper crowd might never have heard of Roswell and the UFOs.
What do you think happened to some Volkswagen executives when the "Think small" campaign began? "We do not want to point out we are small," they probably said. They too would have been full of themselves.
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Personally, I had plans to go to Roswell do the space aliens thing, head over to the Trinity site and see some other "out of this world" stuff in NM. Damn those marketing gurus...they may have ruined my plans to see these sites without the crowds.
For those who feel offended, grow thicker skin there are better things to get offended over. Now on the other hand...if you are a space alien and plan to visit NM or already live there, please try and coordinate with my trip the and please, I beg of you, shed your human form or some how make your presence known. I would appreciate it.
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They (NM) are getting more bang for their buck with this campaign....simply because of this controversy. The whole idea behind advertising is gaining attention and exposure from your audience. I would say that this campaign has succeeded at reaching that objective.
Besides, we already know about "picturesque desert landscapes, art galleries or centuries-old culture"...tell us something we don't already know that isn't boring. Dare to be Bold!
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it's sad when you can't laugh at yourself. the ads are great. if i avoid NM it will be becuase of people like Ken Mompellier.
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If I didnt know New Mexico so well, I sure wouldnt visit it now. They have monsters, but the Gila ones, not outer space junk
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I saw the ads on youtube and frankly speaking; they are quite clever and conveys a sense of humor. Come on folks, lighten up!!!!
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Okay, are we trying to bring tourists to the state of New Mexico or to the city of Roswell? We really should be promoting the positive things about the state. Pueblos, Beautiful mountains, glorious sunrises and sunsets. Aliens??? Get real, what an embarassment.
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This whole nonsense of aliens is stupid! New Mexico has so much more going for it than little green men. You are making our state a laughing stock!
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Highlights of some of the comments generated by the recent AP story on New Mexico's ad campaign. Comments are from the USA Today, KOB.com (New Mexico) and the Albuquerque Tribune.
Sorry, We Are Not In Right Now
Hi,
Thanks for checking out our blog, we really appreciate it.
However, our blog has moved to http://travel2dot0.wordpress.com/
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Thanks for checking out our blog, we really appreciate it.
However, our blog has moved to http://travel2dot0.wordpress.com/
Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.
Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.
Come over and see us on the new blog.
Regards,
Troy and Mo
Wednesday, November 28, 2007
User Reaction To The New Mexico Ad Campaign
Posted by Troy at 3:56 PM
Labels: Ads, New Mexico, PR, UGC
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