What Women Want - If you've wandered in here looking for insight into the female psyche this Valentine's Day, we might have something for you. Unfortunately, unlike Mel Gibson in the movie of the same title, our thoughts are restricted to online user behavior of women.
Travel marketers have long known that women are the "deciders" when it comes to travel research, planning and booking. New studies summarized in AdAge show that women's online activities are getting sophisticated and complex. Not only do women comprise of more than 50% of the online audience but they're also spending more time online and are increasingly catching up with men when it comes to social media, gaming and other channels. Consider:
The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million.
43% of women watch videos on YouTube (up from 27% in 2006)
Women are increasingly playing games online and they're also more likely to pay for games online
Women 45-54 are more likely to shop on impulse online -especially if given an incentive such as a discount or e-mail offer
Travel continues to be the #1 most purchased item by women
Markers Rate The Best & Worst Online Tactics - What’s the best performing marketing tactic in online marketing? Whose budget got the biggest increase this year? A new report by MarketingSherpa gives a bit of insight into what our peers are doing. According to the report:
Behavioral targeting is generally favored and marketers are moving away from poorly targeted display ads (yep no surprise there)
While paid search is still an important tactic, marketers are increasingly turning to SEO due to it's better ROI. (This seems like a no brainer but you'd be surprised at how many of us ignore SEO)
E-mail continues to deliver strong ROI (yes, as we wrote a while back, e-mail is not going away!)
Analytics continues to be a hot button issue with more than 60% of those surveyed looking at ways to integrate "offline and online" tracking and overlay web analytics to search and email
2 comments:
Great post Mo.
Say what you will about Mel off-screen, but that was one of his more underrated movies.
A little cheesy, sure, but still good.
FYI: For those of you who have not worked in an ad agency, most of them don't look like the one in the movie.
Thanks ever so much, very useful article. If you do not mind, please visit my article related to pandeglang district in Banten, Indonesia at Kenali dan Kunjungi Objek Wisata di Pandeglang or Kenali dan Kunjungi Objek Wisata di Pandeglang second and also Kenali dan Kunjungi Objek Wisata di Pandeglang Objek Wisata Air Terjun Curug Gendang and Kesenian Debus, Sejarah dan Ciri Khas Wisata Banten and our hard work at Kerja Keras Adalah Energi Kita that's right Kerja Keras Adalah Energi Kita, and Kenali dan Kunjungi Objek Wisata di Pandeglang Memasuki Babak Akhir also Objek Wisata Taman Wisata Alam Carita, Learn Indonesian language, Kenali dan Kunjungi Objek Wisata di Pandeglang, or Kenali dan Kunjungi Objek Wisata di Pandeglang, also Kenali dan Kunjungi Objek Wisata di Pandeglang, or Kenali dan Kunjungi Objek Wisata di Pandeglang, also Kenali dan Kunjungi Objek Wisata di Pandeglang, or Kenali dan Kunjungi Objek Wisata di Pandeglang, also Kenali dan Kunjungi Objek Wisata di Pandeglang, or Kenali dan Kunjungi Objek Wisata di Pandeglang, very smart thank you!
Post a Comment