Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Wednesday, July 25, 2007

Email Defines, Not Defies, Innovation

At least once a year, I have the same old conversation with people who want to zero email out when dividing up the marketing dollars by claiming it’s a stale technology that can’t keep up with innovative digital applications like RSS, social networking, SMS marketing and microblogging (Twitter, for instance) >>Full Story

Thoughts// Sometimes the more things change, the more they stay the same! As "clutter-prone" as email is, the writer argues that email's adaptability—it's ability to "reinvent itself, overcome performance challenges, integrate with other technologies and channels"—makes it an "innovative" and attractive over "new" and "cool" platforms such as Twitter that don't have real world applications.

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