You don’t see nearly as many brands on Flickr as you do on YouTube or Facebook. But they do exist, and after a few conversations recently about what the opportunities for brands were on Flickr I thought I’d have a look. Having trawled through pages of Google and Flickr searches, I’ve grouped the results into three categories:
- Brand communities and extensions
- Branded resources
- Branded contests
And at the end of the review of what’s out there already, I’ve distilled a few learnings, a few things to watch out for, and a conclusion around the opportunities for brands on Flickr. >>Full Story
Thoughts// A great post from Geoff Northcott of AKQA London on how brands are using Flickr to connect, communicate and join communities. Unlike MySpace, YouTube and Facebook, which seem to be littered with brands, Geoff highlights why the few brands that are utilizing Flickr to begin a social conversation are benefiting from the lack of competitive social marketing.
The post provides case studies and examples from a variety of companies using Flickr as well as tips on how to begin you social presence on the photo-sharing site. And, if you listened to us last week, you should have your Flickr social URL in hand.
While Flickr might not the right fit for certain brands or industries, fields such as travel could benefit from the already built-in passion of travelers taking photos. A stretch, I know. Beyond building a community and increasing you social reputation among Flickr users (like AOT is doing with our Arizona Passages campaign), gaining a fan-base on Flickr can help greatly with UGC photo contests, sourcing new (and cheap, if not free!) images (just be sure to ask!) and adding content to your site via the Flickr API.
In fact, I even know of a few organizations who are currently using Flickr to house their entire photo library or catalog. Not a huge company mind you, but at $25 a year for unlimited file storage, it might be worth a look.
Even if you don't want to share those photos socially just yet.
12 comments:
Great idea Troy. I started a Flickr account for Indiana Tourism at the beginning of the year, and we've got some great participation. I've been able to upload photos I've taken in my travels around the state as well as several "classic" photos that we recently had scanned from slides. We've got an active user base and, in addition to pulling in photos to our Visit Indiana blog via Flickr API, we've got a wealth of photographs at our fingertips (once we ask for permission, obviously).
http://www.flickr.com/groups/visitindiana/
http://visitindiana.wordpress.com
Nice article. I couldn't agree more.
We've been experimenting with Flickr in a slightly different manner. Since there was a very active Oregon and Oregon Coast Flickr groups already, TO joined them instead of starting our own. We've been participating in the conversations with photographers, and we've recruited new photos for our site.
In early August, our partners at the Oregon Coast will launch a new website which will be completely powered by a visual Flickr photo search gallery!
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I even know of a few organizations who are currently using Flickr to house their entire photo library or catalog. Not a huge company mind you, but at $25 a year for unlimited file storage, it might be worth a look.
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