comScore released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming ("streamers") and 1.2 billion video streams initiated. YouTube.com drove the lion's share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.
In March, Americans consumed more than 7 billion video streams online, led by Google Sites with 1.2 billion. Yahoo! Sites ranked second with 434 million streams, followed by Fox Interactive with 421 million and Viacom Digital with 260 million. >>Full Story
Other notable findings from March 2007 include:
• Five out of every seven U.S. Internet users (71.4 percent) streamed video online.
• Three out of every ten (30.1 percent) of U.S. Internet users streamed video on YouTube.com.
• The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
• Online viewers watched an average of 145 minutes of online video in March 2007.
Thoughts// It is becoming increasing apparent that the online public has crossed the threshold for online video consumption. Slow internet connections, out-dated browsers and the public's unfamiliarity with online video would appear to be less of an issue than in previous years.
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