Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Thursday, May 24, 2007

Google Tests Cost-Per-Action Ads

Search giant Google has launched another limited beta of pay-per-action advertising--a model that allows advertisers to pay for a specific consumer activity, like signing up for a newsletter or making a purchase. >>Full Story

Thoughts// The impact on AOT marketing efforts are quite clear, if Google continues the rollout of this new ‘CPA’ (Cost-Per-Action) model, we could purchase advertising and only be charged if a user downloads or orders the OSVG, instead of paying for just the click. Obviously the costs would be higher than typical CPC (Cost-Per-Click) programs, but the results and leads generated could be extremely valuable.

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