PR Newswire today announced a partnership with Umbria, a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, to provide clients with a comprehensive blog measurement tool that allows them to assess the impact of online consumer conversations about their company, products and brands.
Thoughts// A major challenge with the growth of blogs has been the limited tracking capabilities from a media value perspective as the article explains: “The advent of citizen-generated media has both delighted and confounded public relations professionals.” This new tool, dubbed ‘PR Newswire's MediaSense™ Blog Measurement’ will allow clients to track blog posts around a press release or a news topic, and monitor how these conversations grow and wane. The article includes additional detail, including a sample report.
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