Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Wednesday, May 30, 2007

PR Newswire to Offer Comprehensive Blog Measurement Tool

PR Newswire today announced a partnership with Umbria, a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, to provide clients with a comprehensive blog measurement tool that allows them to assess the impact of online consumer conversations about their company, products and brands.

Thoughts// A major challenge with the growth of blogs has been the limited tracking capabilities from a media value perspective as the article explains: “The advent of citizen-generated media has both delighted and confounded public relations professionals.” This new tool, dubbed ‘PR Newswire's MediaSense™ Blog Measurement’ will allow clients to track blog posts around a press release or a news topic, and monitor how these conversations grow and wane. The article includes additional detail, including a sample report.

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