If you've never been to Baltimore, you don't know what you're missing. That's why we've created this website. So you can get the real Bawlmer experience from the people who know it best: Baltimoreans. Let us show you what gives Charm City its charm. The wonderful. The weird. The waterfront. It's the world's biggest invitation, from us to you. So please, come explore. http://www.visitmybaltimore.com/
Thoughts// The Baltimore Area Convention and Visitors Association launched Visit My Baltimore earlier this summer to allow Baltimoreans the opportunity to show off the best of the city as well as continue the new 'Get in on it' marketing / branding campaign. The site, which uses online video technology from ViTrue, lets users upload their own videos or create a video using a variety of pre-selected clips. So far the site is hosting just under 100 videos. Side note, how can you not love the video rating icon of the crab...a nice touch.
As with several other DMOs who have begun to explore the idea of user-generated video, it would appear that the growth of content is slow, however it is still too early to determine the impact of the site on potential visitors.
In addition to the UGC video site, the BACVA has also launched a mini-site for it's recent 'Get in on it' brand launch. The site, www.areyouinonit.com, offers some good information on how and why the current brand was produced...including a brand-icon match game! If you are currently going through a re-branding process, I would recommend giving it a look. This is not only a good way to introduce a brand to the public, but also to constituents and co-workers who will help determine the success of any new brand.
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