Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Monday, April 7, 2008

Random Thoughts: Interactive (Web 2.0) Media

Typically, I don't like using the word Web 2.0, but I figured it would be the quickest way to connect you with this post.

While speaking today at the Oregon Governor's Conference on Tourism (a full report in a later post), during both Josh Hallett's presentation and our own panel discussion, a lot of conversation centered around engagement (thank you) and what social / UGC / Web 2.0 projects you should and should not undertake.

Here was the highlight from the talk:

You should not and cannot do everything. There are far too many sites and options for your product that are simply not right for your audience. Just because some other state, restaurant, hotel launches a Facebook app (see post below) does not automatically mean that you should.

Take a step back and figure out which of these new media / interactive opportunities are really worth doing, make sense for your goals and will create a return on your efforts.

1 comment:

Josh Hallett said...

Agreed, you need to know if your audience is even there first and why you're even doing it. So many folks jump and think they'll figure that out along the way.