Sorry, We Are Not In Right Now

Hi,

Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to http://travel2dot0.wordpress.com/

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Regards,
Troy and Mo

Tuesday, June 3, 2008

Marketers, Don't Just Blindly Follow Latest Media Trends


One of the first messages ever posted to my profile on Facebook was from my 16-year-old niece in Nebraska. It said: "What are you doing here?" In a media environment that is increasingly defined by the trendiness that afflicts a whole bunch of other categories, brands run the risk of looking like I must have looked to my niece when I joined Facebook and sent her a friend invite: an outsider trying to seem with it, unsure of why we're there or what we're supposed to do to become a valuable member of the community. Pizza Hut has a page on Facebook. Why? I mean, who wants to be friends with a pizza? Yeah, I'll "poke" you -- right in the eye. >>Full Story

Thoughts// A funny article and good reinforcement of a point that Troy and I seem to make fairly often here. As we stated in the two part series: Why Facebook Will and Will Not Work For the Travel Industry (See Part 1 & Part 2), simply following trends and doing "cool stuff" for the sake of being on the cutting edge simply makes no sense...and is a waste of resources. If you are really itching to "get social" here are three simple rules to live by:

  1. Just because someone else is doing it, does not mean you should; only engage in social media if a) your audience is ready for it; b) you have something meaningful to say.

  2. Fish where the fish are; Troy's recent post on Heineken photo-share contest is a perfect example; why create a photo sharing site when people are already using Flickr or Photobucket?

  3. Listen more, talk less; Don't jump in and start hawking your products - listen to the conversations already happening within the community and respond or contribute to it when you have something meaningful to add to the conversation.

11 comments:

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