The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.
Hearst Magazines, the most recent example, is building on a nearly two-year experiment incorporating a text-messaging...its readers will soon see many opportunities, in editorial promotions and in ads, to make purchases, request samples or enter sweepstakes just by sending brief text messages. >>Full Story
Thoughts// An interesting article about how text messaging is being incorporated into print ads; readers of magazines such as Rolling Stone, Men's Health and CosmoGirl can enjoy the immediacy and instant gratification by instantly signing up for sweeps, product samples or other offers. This is probably most meaningful for brands where the core target audience is most likely under 40 years old.
I've been impressed with how political campaigns have put this application to life in recent months; both Clinton and Obama deployed it to engage supporters by alerting them to key news events and endorsements.
2 comments:
This is great idea and finally it is picking up in USA. I was in Japan for the last 2 years for vacation and they already do this in a very advance way.
All the ads in magazine has a square code "it look like a chip" that the cell phone scans and right away it takes you to advertisers website, get a coupon, or discount, sweeps, or right away buy something.
For example: you scan a coupon for a restaurant then at the cashier of this restaurant download the coupon from your cell phone and WOW discount meal! It is just to awesome, it is like the cell phone talks with the cashier. :)
Now, we need to get our phones up to speed, just imagine what we can do with cell phones. I think technology already exist is Europe, too. Lets keep pushing for this :)
by the way, great blog.
Hi Anonymous,
Great point, I have seen a couple of examples of the current Asian cell phone technology and it is very impressive.
Mo and I have talked a bit about this over the last couple weeks:
2-D Barcode Posts
Personally, I can't wait until I can scan coupons, boarding passes and concert tickets into my phone. No more paper! Talk about green.
Thanks for the props on the blog, always glad the readers are enjoying it.
Thanks!
Troy
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