Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Monday, June 23, 2008

Random Thoughts: Online Ad Spend

Reading an article in the Washington Post, this paragraph jumped out to me:

The nation's largest advertiser, Procter & Gamble, which spends nearly $5 billion a year on advertising, devoted less than 2 percent of its measured ad spending online, according to figures from the 2007 Advertising Age list of leading national advertisers. The company spent most of its vast ad budget on television.

Of course, 2% of $5 billion dollars is still more than enough money to fill up a swimming pool, but an interesting, possibly overlooked stat about the company which most marketers were taught to emulate in terms of strategy and spend.

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