Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Wednesday, January 23, 2008

Who is Producing the Best Online Ads Right Now? That Would be Apple.

More online spots from the fine folks at Apple...or in this case, TBWA and its Media Arts Lab.

Thoughts// While there are certainly numerous well-conceived and executed online ads in use today, some of the best are coming from Apple (in fact, I am sure some would argue that the entire campaign is one of the best out there). Regardless of what you may think about the Mac vs. PC debate, Apple's use of the online medium, and specifically the New York Times website, is close to perfection. As with the other Apple spot we featured on the Travel 2.0: Interactive Trend Report, this execution uses the advertising space on to create an intriguing placement. Not to mention using a newspaper quote in the ad, on a newspaper site, to make it blend in seamlessly. What a concept! Integration! (sarcasm intended)

Now did everyone who visited that day view or click the ad? No, of course not. But, I am willing to bet that this ad had a much larger brand impact than most.

(click the 'play' button above to view the ad)

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