Travel Trends - Luggage, UGC, Twitter, More JetBlue, Bad Photoshop

Checking 2 bags? That will be $40, thanks! - Wow. American Airlines will start charging $15 for the first checked bag, cut domestic flights and lay off workers as it grapples with record-high fuel prices. That's right, $15 for the first bag. So, if you are a family of 4 flying from Chicago to Phoenix for a week vacation, each carrying 2 bags each, that means you will have to pay $160 just to get your bags to Sky Harbor. Now, I am the first to admit I do not know the intricate economic factors that affect the airline industry, but rather than charging for the first bag, just lie to us. Stick that $15 in another fee...environmental conservation fee, new tire fee, landing taxes, whatever...but telling us (and yes, this is completely opposite all of the transparency we push on the blog) it is for the first bag feels like a slap in the face.

My two 'trends' from this announcement...(1) carry-on bags will get even bigger and will hurt even more when they hit you in the head...(2) companies such as baggagequest.com and luggageconcierge.com will become much more popular.
http://news.yahoo.com/

Big Media Is Dead...Again...Really - Interesting stats from eMarketer on the attitudes of our fellow marketing professionals. Bye-bye TV!
http://www.emarketer.com/



JetBlue 'Following' Consumer Trends Via Twitter - A very interesting post from Joel at the socialized blog. Basically jetBlue was or is following conversations on Twitter (confused about Twitter, here is the explanation) to improve customer service, look for trends, etc, etc. Twitter is a great way to communicate quickly with your friends and peers, so if you are stuck at JFK because the ground crew is late and decide to rant about it via Twitter, (in theory) the JetBlue communications team will have a head start on resolving the issue. A fascinating read and an interesting us of new technology by a large company. Now, how do you feel about JetBlue 'following' your conversations?
http://www.socializedpr.com/

More JetBlue - JetBlue has recently launched a new 'Happy Jetting' campaign, complete with a new Happy Jetting website. The site 'aims to bring back humanity to flying' not to mention push the companies new Green initiative (who doesn't have one?), show off some of the new creative, allow users to play games and generally feel warm and fussy about flying JetBlue. Which, I will admit, TV in-seat is nice! If nothing else check out the 'almost totally real pilot name' generator, an old trick that interactive folks love to add to sites like these, but still fun.

This is your captain, Troy 'Romance' Thompson, speaking, enjoy your flight.
http://www.happyjetting.com/

My New Favorite Blog - Photoshop is a dangerous program in the wrong hands. Having been a photoshop 'guru' in a previous life (sorry, the new versions confuse me), I love the Photoshop Disasters blog. It just goes to show that we all make mistakes (some larger than others) and that not everyone should be using Photoshop!
http://photoshopdisasters.blogspot.com/

Travel Trends - .travel, JetBlue, Privacy

.travel To Open Up Registration (Read, we need money) - Like a few of you, I received an email this week from EnCirca or the company one of the companies behind the .travel domain extension. The email basically stated that as of December 21st anybody with a travel related business can apply for a .travel domain name. The email itself was pretty comical, with lines such as 'anticipated December 21 Land Rush for .travel' or '.travel domain names are ideal for search engine marketing.' Good stuff.

While the .travel domain idea looked good on paper and in theory, it has not worked as designed in the real world. People have not caught onto the idea that a domain extension such as .biz, .travel or .jobs is the same as .com. Seriously, most people cannot even grasp the concept of .net, let alone .travel or .asia. With search engines becoming more than just a simple website, but an embedded action in our thought process for locating information, the need for a certain domain name and domain extension is dwindling.

Now, if you are like the Arizona Office of Tourism, you might own a few of these key domain names...such as arizona.travel...just to prevent someone from squatting or worse, using that domain in an undesirable manner. But you can call off the plans to switch over your whole advertising campaign and interactive strategy to yourdestinationhere.travel. It's already over...before it really got started.
http://encirca.com/

JetBlue Goes Wireless - As we have discussed previously on the Interactive Trend Report, the next big frontier for in-flight entertainment, or annoyance depending on your point-of-view, is in-flight wireless access. Earlier this month, JetBlue announced a basic pilot program (no pun intended) to test wireless access aboard one of there Airbus A320 jets, dubbed BetaBlue (how clever). While this service will be a reality for airline passengers in the near-future, it appears that JetBlue's wi-fi still has a few bugs to be worked out. But, with American Airlines, Virgin America, and Alaska Airlines all preparing to launch wireless access during the next year, you are not too far away from checking your email from 40,000ft. Or at least checking your favorite blog...this one!
http://blogs.zdnet.com/

People Don't Truly Care About Privacy - A very good post from Seth Godin, discusses the some of the latest news surrounding the idea of internet privacy and privacy in general, and why people don't really care about it. To quote from the post:

There's been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don't care about privacy, not at all.

If they did, they wouldn't have credit cards. Your credit card company knows an insane amount about you.

What people care about is being surprised.

Exactly. Facebook's attempt at targeted ads encountered vocal opposition because the private information being collected was being used in an irresponsible manner...i.e., they surprised people. We all know we are being watched, just don't remind us of it.
http://sethgodin.typepad.com/

Travel Trends - JetBlue, Wayback Machine, Online Video Ads

The Wayback Machine - An established (possibly old) site for some people, however the Internet Archives' Wayback Machine still proves to be a great resource...especially for those who missed the initial launch and have not heard of it (I forget that not everyone knows about this site). The concept is pretty simple, type in a domain name and browse through the previous versions of the site...for example, Travelocity.com a la 1996 (pictured...and yes, it really did look like that). A great way to understand the evolution of web site design.
http://www.archive.org/

JetBlue Point of View Photo Contest - As mentioned in a previous post, JetBlue has been holding a photo contest to promote the collaboration of the airline and Google. To host the images from the contest, JetBlue is using Google's Picasa photo sharing service (naturally). Although it appears that the entire contest was not completed via Picasa, the use of a photo sharing site (Picasa or Flickr) to promote and run a photo contest is an interesting approach...if the consumers are already using Flickr or Picasa, take the photo contest to them, rather than making them come to you (your site). Take a look at the finalists and vote for your favorite.
http://jetblue.com/google/

Online Video Advertising - A recent TNS study in partnership with AOL and Google presents some key findings for online video advertising. While these results are specifically speaking about advertising on other online videos (such as advertising before a YouTube video), they do provide good insight into some general online video factors.
http://adage.com/

JetBlue Airways Partners With Google Maps On Real-Time Flight Tracking

JetBlue Airways Corporation has partnered with Google Maps to provide customers with a real-time flight tracking channel on its signature seatback televisions to map the aircraft's route. To celebrate, the low-fare, high-frills airline is launching a "JetBlue Point of View" photo contest(a), inviting customers to share their own summer travel routes on a Google Maps mash-up on www.jetblue.com/google. >> Full Story

Thoughts// A new use and partnership for Google Maps. Using the Google Maps technology JetBlue will offer real-time flight tracking both online and in-flight. Another good example of a company (JetBlue) using another companies (Google) strengths and assests to it's avantage.