Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Wednesday, December 5, 2007

Score One for Consumers....

Under mounting pressure from its community and various consumer privacy groups, Facebook has moved to scale back its ambitious plans to publish accounts of its user’s purchases and other commercial actions publicly to their various friend groups. As of late Thursday, Facebook users must now proactively consent to alert friends whenever they take various actions, such a renting a DVD or purchasing a pair of sneakers. >>Full Story

Thoughts// Would you like your social network of friends alerted about every recipe you've saved on, every flight you've booked on Travelocity or every movie purchase on Fandango? Facebook's controversial new ad platform "Beacon" was supposed to do just that...essentially telling your friends about your "vote of confidence" for these brands; and yes, these brands have a partnership with Facebook.

Sound big brother to you? More than 50,000 Facebook users did. In the face of a flurry of protests by both users and privacy groups, Facebook has scaled back the program. Users now have to explicitly give permission (opt in) before their purchases are announced to the world.

I suppose we could forgive Facebook for this misstep. In the midst of a meteoric growth in terms of users, third party applications and not to mention it's "media darling" status, perhaps Facebook forgot the carnal rule of digital's PERMISSION based!

1 comment:

Troy said...

Ah, I could not agree more, permission based marketing is the key. As we wondered about months response to the MySpace ad platform...would consumers go along with this type of an advertising model.

Apparently, not.

Great post Mo.