JetBlue Airways Partners With Google Maps On Real-Time Flight Tracking

JetBlue Airways Corporation has partnered with Google Maps to provide customers with a real-time flight tracking channel on its signature seatback televisions to map the aircraft's route. To celebrate, the low-fare, high-frills airline is launching a "JetBlue Point of View" photo contest(a), inviting customers to share their own summer travel routes on a Google Maps mash-up on www.jetblue.com/google. >> Full Story

Thoughts// A new use and partnership for Google Maps. Using the Google Maps technology JetBlue will offer real-time flight tracking both online and in-flight. Another good example of a company (JetBlue) using another companies (Google) strengths and assests to it's avantage.