Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Tuesday, December 11, 2007

Travel Trends - .travel, JetBlue, Privacy

.travel To Open Up Registration (Read, we need money) - Like a few of you, I received an email this week from EnCirca or the company one of the companies behind the .travel domain extension. The email basically stated that as of December 21st anybody with a travel related business can apply for a .travel domain name. The email itself was pretty comical, with lines such as 'anticipated December 21 Land Rush for .travel' or '.travel domain names are ideal for search engine marketing.' Good stuff.

While the .travel domain idea looked good on paper and in theory, it has not worked as designed in the real world. People have not caught onto the idea that a domain extension such as .biz, .travel or .jobs is the same as .com. Seriously, most people cannot even grasp the concept of .net, let alone .travel or .asia. With search engines becoming more than just a simple website, but an embedded action in our thought process for locating information, the need for a certain domain name and domain extension is dwindling.

Now, if you are like the Arizona Office of Tourism, you might own a few of these key domain names...such as to prevent someone from squatting or worse, using that domain in an undesirable manner. But you can call off the plans to switch over your whole advertising campaign and interactive strategy to It's already over...before it really got started.

JetBlue Goes Wireless - As we have discussed previously on the Interactive Trend Report, the next big frontier for in-flight entertainment, or annoyance depending on your point-of-view, is in-flight wireless access. Earlier this month, JetBlue announced a basic pilot program (no pun intended) to test wireless access aboard one of there Airbus A320 jets, dubbed BetaBlue (how clever). While this service will be a reality for airline passengers in the near-future, it appears that JetBlue's wi-fi still has a few bugs to be worked out. But, with American Airlines, Virgin America, and Alaska Airlines all preparing to launch wireless access during the next year, you are not too far away from checking your email from 40,000ft. Or at least checking your favorite blog...this one!

People Don't Truly Care About Privacy - A very good post from Seth Godin, discusses the some of the latest news surrounding the idea of internet privacy and privacy in general, and why people don't really care about it. To quote from the post:

There's been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don't care about privacy, not at all.

If they did, they wouldn't have credit cards. Your credit card company knows an insane amount about you.

What people care about is being surprised.

Exactly. Facebook's attempt at targeted ads encountered vocal opposition because the private information being collected was being used in an irresponsible manner...i.e., they surprised people. We all know we are being watched, just don't remind us of it.


Anonymous said...

regarding .travel: the game has barely begun!

I disagree that the game is over for .travel. The game has barely begun! You are correct that search engines and .com have powerful inertia. However, the internet has a lot of growth...and change to come.

Destinations gain the most benefit with .travel. With an address like, the destination brand is in the forefront and the targeted industry is explicit. Most DMO's are too late to the party to get this with .com.

The real problem with new extensions like .travel and .jobs is that folks are unrealistic about the time it will take for these to gain critical mass (this includes the investors of the new registries). But for those who go ahead and advertise the new extension start reaping the benefits right away.

best regards,

Tom Barrett

Troy said...

Hello Tom,

First and foremost, thank you for your comments about the post. This is exactly the kind of dialogue that the Interactive Trend Report was designed to produce. Opening up the conversation among our peers will help grow the entire industry’s knowledge on these important topics.

Next, major kudos for using the tools provided by this blog (comments) to join the conversation. This is exactly the type of case study we have been discussing on this blog…how the travel industry can take advantage of blogs, wikis, UGC sites, etc. to promote, brand and defend there marketing programs.

You disagreed with what was said, decided to speak up and defend what you believe in, all in a very respectful and helpful manner. Plus, you signed your name at the bottom…completely transparent…fantastic! You could have easily left the post as anonymous, however it certainly would not have carried the same weight or be as beneficial to the conversation.

As a side, I am curious to know how you learned about the post. Are you using a certain blog tracking tool?

As I said in my original post, I do believe that the idea behind any .whatever extension works well on paper. In theory, the idea that any .travel domain name instantly creates recognition in the consumers mind should work.

However, who would own the domain name Or

Without extremely strong regulations for who owns the .travel domain name as well as a comprehensive public educational program…which the individual organization does not have the resources to implement…adoption of the extension will be simply a step to deter squatters.

And now that the domain registration process is being opened up to any ‘significant participants’ within the travel industry, the recognition that the .travel extension carried will be reduced further.

At that point, if .travel is not an inherent distinguisher for the general public, why not just go with .com? Granted, I might not get the exact name I wanted, but with these new regulations, the chances of getting that .travel domain are reduced as well. Plus, if you factor in the nearly $100 cost for each .travel domain, a (as low as) $1.99 .com domain looks like a tremendous value.

I personally believe that .travel could work, but only with significant changes to the regulations and a thorough educational campaign.

As the .travel process continues to more forward, I encourage you to provide updates to the Interactive Trend Report. I, as well as the readers, would be interested to hear about the progress.


Amelia Painter said...

I am in full agreement with Troy. And, for those of you who have not yet looked into the .travel extension, let me also add that EnCirca is all for the .travel because they are one of the few hosting companies for the .travel extension.

.travel may eventually be great for the travel industry, but not with the current model.

Amelia Painter
Bed & Breakfast Writer