Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Thursday, February 7, 2008

IAB Issues New Lead Generation Policies

The IAB, Interactive Advertising Bureau, has just completed a pretty thorough best practices report on lead generation for B2B and B2C businesses. The report, which is the closest thing to an industry-wide policy on this often abused practice, lays out several guidelines for organizations to follow.

I have been watching this report develop for a little while and would encourage anyone who is gathering leads (names, email, data) online to review the recommendations.

Here are the highlights:

  • Complete, accessible, and straightforward disclosure of all parties’ intent regarding data collection and usage is essential

  • Data should not be brokered or sold without consent (or notice and choice) of all parties involved, including the consumer and the advertiser

  • Both the consumer and the advertiser should be made aware, through clear notices, of all parties involved in data collection and sharing.

  • All parties should be educated and aware of current regulations regarding consumer protection and privacy.

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