Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Thursday, February 7, 2008

Random Thoughts: They Came to My Website

Reading the postmortem on Super Bowl ads on Advertising Age the other day, I was struck by an article detailing the results of that annoyingly tacky According to estimates, two million users hit the site on Super Bowl Sunday to find out why Fox had rejected the ad and to see if Danica Patrick really exposed herself. Go Daddy CEO Bob Parsons hailed the ad as a rousing success even though 17% of males and 16% of females disliked the ad; in fact he said "I would be happy with that number even if it was 37%" because "they still came to the website". Which led me to the thought:

What if the GAP, Target, Wall-Mart and every other brick and mortar store started talking about foot traffic and web traffic as a measure of success instead of sales and "engagement" with the brand?

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