Sorry, We Are Not In Right Now


Thanks for checking out our blog, we really appreciate it.

However, our blog has moved to

Sorry that you have to visit another site to find us, but it is worth it...we have all of our 'classic' posts and comments on the new blog, plus a ton of new thoughts and ideas.

Why are we moving? Basically, Blogger failed us and never responded to our emails and requests. A clear example of poor customer service...too bad, we liked Blogger.

Come over and see us on the new blog.

Troy and Mo

Tuesday, July 17, 2007

Web: Why Your Web Marketing Strategy Needs A Widget

Welcome to the Me2 Generation aka Web 3.0. It is their world, we just live in it. And as precious as your content may be to you, ultimately it means little to them if they are unable to interact with it, share it, and personalize it...

Have you made it possible for your content to live in the worlds that are important to your audiences? >>Full Story

Thoughts// For anyone thinking about widget/gadgets ('gadget' is what Google calls it's widgets), this blog on is a fascinating take on the future of content in the interactive medium. The most compelling argument for creating a widget/gadget is that it empowers your "evangelists" to take your brand/product, personalize and "pimp" it for you.

Brands grow when they let go, and a widget that thrives on multiple environments—be it MySpace, Facebook, personal blogs or your MyGoogle page—can provide consumers the ultimate PERSONAL brand experience.

The widget discussion is something we've been having internally at Travel Oregon for a while; we recently collaborated with our agency (w+k) to build an iGoogle gadget (it's in alpha right now - screen shot above). Essentially this is our stab at "decoupling" the content from our site and allowing consumers to experience the Oregon brand on their own terms, in their own spaces.

1 comment:

Dan Schawbel said...

Widgets are an important piece of your internet marketing campaign. They are cheap and run virally through word-of-mouth and networking.